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Philosophy

    The basic nuts and bolts boil down to a few simple facts. To have a more efficient cow you’ll need to select for early maturing, very moderate to smaller type genetics. The first 2 years you breed her to smaller, lower growth, with a lot of calving-ease, moderate milk, very easy fleshing, deep-ribbed bull. Select your replacements out of this mating; then when she is 4 years old, breed her to a more growth bull with calving ease and carcass traits. This is very simple to do within the Angus breed. Yes, you may give up some growth, but you’ll have as much growth as our environment in the northern plains can sustain. There is no free lunch. Cows are our factory and in the North we endure long cold winters.

Cows need the ability to consume very low quality forage, survive and reproduce without extra inputs. My grandfather told me once that the Angus cow did not need high quality feed to function. Where did we go wrong? Going for more growth! Remember we all must be profitable: the cow-calf operator, the stocker, feed-lot, and packing plant, and in the end still offer a product the consumer will enjoy and pay a premium for over other sources of meat.
I do believe that there is more money to be made with a smaller cow that we do not maximize for growth and milk. We need a cow that will reproduce to 10 years of age and beyond, not the most productive female that we have to replace more often. If we lower our replacement cost and our feed cost, I believe the commercial cattleman will become more profitable than by producing the most pounds of beef per cow like we are trying to do now. And if you stay with the Angus breed your calves will be consistent, predictable, and will bring a premium because they are Angus.


Thank-you for your support and interest in our program! One of the most gratifying things in our business is the friendships and the relationships we have made over the years with so many of you! We hope your investments in our program are working for you and meeting your expectations. We take our job in the seed stock business very seriously. If you have any questions, concerns, or ideas as to how we can better serve you, please call us.
Doug Feiring

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